School Works Version

Problem: How do we combine health and wellness and beer?

Insight: Student athletes like to workout and they like to drink beer.

Solution: Make an experience for people who love to drink beer and challenge themselves.

BILLBOARDS

It will raise the awareness of the brand, it may help to cheer up people who is interest in the sports and exercising.

BEER GYM and INTERFACE

This gym made by Michelob ULTRA will reward people with cheers and beer when they reach goals during their workout. People can start their interaction at the beer gym with the screen attached to the gym equipment. With their own personal login, they'll be able to see their current status and achievement results. 

APPLICATION

This application is for the people who joined the cheers campaign at the beer gym. When the exercise machine starts, it will sync to the app.

APPLE WATCH

Many people who are interested in active-health and wellness usually use fitness gear. This is a simple UX/UI interface of the app on a smart sports watch.