Today, many people use a smartphone that has many functions at once. However, because of that muti-function tools, people lost many physical face-to-face interactions. For that, Polaroids will suggest returning to the “analog” style to bring up the physical interactions through their old-fashioned cameras. With their Polaroid cameras, they will pause using smartphones and take a picture that can capture the moment but are not able to edit. Also, when people enter some specific restaurants, they would not able to use smartphones during eating. All these events will help people to talk to each other and focus on the moment, not considering changing themselves for fake likes.
Art Director: Oh Ryun (Olivia) Shin
Copywriter: Mark O’dell
